PORTFOLIO

PORTFOLIO

elenairb98@gmail.com

I'm Elena, a digital marketer turned brand strategist with a foundation in media execution and a focus on global brand leadership. My work bridges strategic thinking and creative storytelling, shaped by experience across Latin American markets and an academic background in International Marketing & Finance.

I specialize in consumer-led strategy, cultural insight, and business fluency. From market expansion to brand valuation, my projects combine financial acumen with narrative thinking to explore how brands build desire, loyalty, and long-term equity.

With a passion for culturally intelligent marketing and cross-functional collaboration, I’m driven by the intersection of creativity, commerce, and culture.

ELENA RIVERA

London, UK | +44 7403 408715 | elenairb98@gmail.com | linkedin.com/in/elena-rivera- barletta/

BRAND MARKETING STRATEGIST
Multidisciplinary marketer with a background in media execution and a growing specialization in brand strategy, campaign development, and consumer experience across global and multicultural markets. Adept at connecting creative vision with commercial outcomes while ensuring consistency in brand voice and positioning. Currently completing a master’s in international marketing & finance in London. Eligible to work in the UK.

EDUCATION

Master’s in international marketing with a Specialization in Finance                                                                         

Hult International Business School | London, UK                                                                                Sep 2024-Sep2025

●      Relevant Courses: Digital Marketing and Execution, Brand Management, Business Valuation

●      Scholarships: Global Professional Scholarship, Women in Business Scholarship

Bachelor of Science in Business Administration                                                                                                       

American University | Washington D.C, U.SA                                                                                    Aug 2017-May 2021

●      Concentrations: Marketing; Information Systems & Technology

PROFESSIONAL EXPERIENCE

Gloria Cycling Paid Media & Digital Marketing Internship                                                            Jan 2025- May 2025

·       Manage Paid Media Campaigns (Google, Meta, LinkedIn)

·       Coordinate Newsletters and put together a quarterly digital marketing strategy, including and identifying relevant digital assets

·       A/B Testing across markets like Germany, the US, and Canada.

·       Grow sales and keep a clear view on return on ad spend.

Publicis Groupe| Miami, USA                                                                                                         Sep 2023-Jun 2024

Media Supervisor, Brown-Forman Account                                                                                                               

Manage paid media activations across Display, Video, CTV, Social, and Search channels for Brown-Forman, the largest American-owned spirits company with markets in 170+ countries.

·       Led campaign reporting and cross-channel activations across SOULA (South LATAM) and CARCAM (Caribbean & Central America) markets; managed daily performance reporting, incorporating media monitoring insights and message testing. Supervised and mentored a Media Associate throughout execution.

·       Partnered with internal creative and strategy teams, senior client stakeholders, and third-party vendors to align paid social, display, and 30+ OOH and digital activations with campaign KPIs and brand objectives.

·       Acted as the key point of contact for client communications, presenting performance insights, media research, and competitive intelligence to ensure campaign rollouts aligned with brand voice and regional market dynamics..

·       Coordinated cross-functional briefings and post-launch evaluations, analyzing press visibility, social engagement, and media coverage trends across SOULA and CARCAM regions to inform future campaign strategies.

·       Oversee media budgets totaling $1.5M+ and provide recommendations for resource allocation.

·       Supported the planning of seasonal marketing campaigns and activations, offering insights on competitive press coverage and public sentiment

·       Create media buy authorizations and ensure adherence to budgets and objectives for all media plans.

Senior Media Associate, Belcorp Account                                                                                    Jan 2022-Sep 2023

Advanced the development of media planning and buying strategies for offline and digital media while supporting Belcorp, a boutique beauty company in Latin America.

·       Primary point of contact for client stakeholders during the creation and execution of digital campaign strategies valued between $150K and $200K.

·       Delivered strategic insights (i.e., competitive reports) to the client team that visualized key data and influenced the client’s campaign strategy with competitor research, investment recommendations, and growth opportunities in the Latin American market.          

Additional Experience

Coca Cola Marketing Intern                                                                                                           Jun 2019-Aug 2019

Llorente y Cuenca Public Relations Intern                                                                                    Jun 2018-Aug 2018

Additional Information

Languages: English (Native), Spanish (Native)
Certifications: Digital Marketing Bootcamp (Georgia Tech); Search, Video, & Display (Google Ads); Consumer Intel (Kantar Ibope Media)

Technologies: Microsoft Office Suite (Excel, PowerPoint, Word, Outlook); Google Workspace; Power BI; SQL; Python; HTML; Adobe Creative Suite (Illustrator, InDesign, Photoshop); Hootsuite; Sprout Social; Meltwater; Cision; Canva; GWI; TGI; Euromonitor; Similarweb; Scenario Planner; Meta Ads Manager; Google Ads; Google Analytics; Brandwatch; Salesforce Marketing Cloud; Asana; Trello; Slack.