Select Works
A curated collection of case studies I’ve developed through hands-on research and strategic analysis. Each project reflects companies I genuinely admire and showcases my combined expertise in marketing, brand strategy, and finance. These works highlight my ability to think critically, creatively, and commercially bridging data with storytelling to solve real business challenges.
Spotify: Valuing Brand Power
This case study combines financial modeling and brand strategy to assess Spotify’s long-term value. Merging business valuation methods like DCF and comparables with an analysis of brand equity, it highlights how strategic brand initiatives drive market performance.
GANNI in Mexico City: Market Expansion Strategy
This project explores how GANNI can enter and thrive in the Mexico City market through a locally rooted brand strategy. Combining global brand management principles with market research and financial feasibility, it highlights opportunities in sustainability, influencer engagement, and community-building in Latin America’s fashion capital.
Designing Exclusivity: Aman Resorts & the Psychology of Ultra-Luxury
This research-led project investigates how Aman crafts exclusivity through brand design, experiential strategy, and emotional resonance. Exploring the intersection of psychology, luxury, and marketing, it highlights the brand’s ability to command loyalty and premium pricing by appealing to deeper human desires for privacy, belonging, and status.
Designing Desire: How Fashion Brands Communicate Value Beyond Price
This case study examines how Uniqlo, a global apparel leader, builds brand desire through minimalist storytelling, functional design, and cultural positioning, without relying on luxury pricing. Drawing from brand semiotics and consumer psychology, the project unpacks how Uniqlo distinguishes itself through thoughtful product narratives, collaborations, and a “LifeWear” philosophy. This work reflects my interest in brand communication strategies that blend accessibility with emotional value.
Streetwear Soft Power: How Fashion Brands Build Cultural Capital
This case study explores how streetwear labels like Aimé Leon Dore, Kith, Casablanca, Rhude, and Carhartt WIP use storytelling, aesthetic codes, and community alignment to establish cultural influence beyond clothing. Through brand analysis and strategic frameworks, this project examines how these brands leverage "soft power" to shape global desirability and consumer loyalty, demonstrating my interest in the intersection of culture, commerce, and brand strategy.
